100–180 Kananaskis Way, Canmore AB (403) 675-8001 Text: (403) 424-0086
Mon–Sun 5:00 AM – 10:00 PM Members · Digital Access
Athletic Evolution

Privacy Policy

Athletic Evolution (“AE,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit athleticevolution.ca, become a member, or interact with our services.

This Policy is governed by the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA). By using our website or services, you consent to the practices described in this Policy.

1. Who We Are

Athletic Evolution is a fitness facility located at:

100–180 Kananaskis Way
Canmore, AB · T1W 3C6
Phone: (403) 675-8001
Email: Chad@athleticevolution.ca

2. Information We Collect

We collect personal information when you interact with us in the following ways:

a) Information you provide directly:

  • Name, address, phone number, and email address
  • Date of birth (to verify age and eligibility for Youth Memberships)
  • Emergency contact information
  • Payment information (credit card details, processed securely via our payment provider)
  • Health and fitness information voluntarily provided for training purposes
  • Parent or guardian information for Youth Members (ages 13–18)
  • Photos or video, only with your written consent

b) Information collected automatically when you visit our website:

  • IP address and approximate location
  • Browser type and version
  • Pages visited and time spent on the site
  • Referring website or source
  • Device type (mobile, desktop, tablet)

c) Information from third parties:

  • Booking and member management data from GymMaster (our membership platform)
  • Payment confirmation data from our payment processor
  • Analytics data from Google Analytics

3. How We Use Your Information

We use your personal information for the following purposes:

  • Membership management: to process your membership, manage your account, provide access to the facility, and communicate about your membership.
  • Personal training services: to schedule sessions, design programs, and track your progress.
  • Safety: to provide emergency contact information to medical responders if needed, and to address health conditions relevant to safe training.
  • Communications: to send you membership reminders, important facility updates, billing notices, and (with consent) promotional offers.
  • Payment processing: to process membership fees, drop-in passes, and personal training payments.
  • Website improvement: to understand how visitors use our website and improve the user experience.
  • Legal compliance: to comply with applicable laws, court orders, and lawful requests by public authorities.

4. Legal Basis for Collection (Consent)

Under PIPEDA and PIPA, we collect, use, and disclose your personal information based on your consent. Consent may be express (in writing or verbal) or implied (by your use of our services). You may withdraw consent at any time by contacting us, subject to legal or contractual restrictions (for example, we must retain billing records for tax purposes).

5. How We Share Your Information

We do NOT sell your personal information. We share information only as follows:

  • Service providers: with third-party platforms that help us operate the business, including GymMaster, our payment processor, Google (analytics), and our website hosting provider. These providers are contractually required to protect your information.
  • Personal trainers: with AE personal trainers, only as needed to deliver training services you have booked.
  • Legal requirements: when required by law, court order, or to protect our rights, property, or safety, or that of others.
  • Business transfers: in the event of a sale, merger, or acquisition of AE, your information may be transferred to the new owner, who must continue to honour this Privacy Policy or provide equivalent protection.

6. International Data Transfer

Some of our service providers (including analytics, hosting, and payment processors) may store or process data outside of Canada, including in the United States. By using our services, you consent to this transfer. We take reasonable steps to ensure information is protected in accordance with this Policy regardless of where it is processed.

7. How Long We Keep Your Information

We retain personal information only as long as necessary to fulfill the purpose for which it was collected, or as required by law:

  • Active member records: kept for the duration of your membership
  • Billing and tax records: kept for seven (7) years, as required by Canadian tax law
  • Cancelled member records: kept for two (2) years after cancellation, then deleted or anonymized
  • Website analytics data: kept for the standard retention period of Google Analytics (currently up to 14 months)

8. Your Rights

Under PIPEDA and PIPA, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Withdraw consent for future use of your information (subject to legal or contractual obligations)
  • Request that we delete your information, where legally permitted
  • Unsubscribe from promotional emails at any time using the unsubscribe link in our emails
  • File a complaint with the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada

To exercise any of these rights, contact us at Chad@athleticevolution.ca or (403) 675-8001.

9. How We Protect Your Information

We take reasonable physical, technical, and administrative safeguards to protect your personal information, including:

  • Encrypted connections (HTTPS) on our website
  • Secure payment processing (we do not store credit card numbers on our systems)
  • Limited employee access to member records on a need-to-know basis
  • Regular software updates and security patches
  • Secure password requirements for staff accounts

No method of electronic storage or transmission is 100% secure. While we use commercially acceptable means to protect your information, we cannot guarantee absolute security.

10. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Remember your preferences
  • Analyze website traffic via Google Analytics
  • Improve site performance and user experience

You can disable cookies in your browser settings. Disabling cookies may affect website functionality. We display a cookie consent banner on first visit, where you can manage your preferences.

11. Children’s Privacy and Youth Members

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

For our Youth Membership (ages 13–18), we require:

  • Parent or guardian contact information
  • Parent or guardian consent for any photography or marketing use of the youth member’s image

Parents or guardians may request access to, correction of, or deletion of their child’s information at any time.

12. Third-Party Links

Our website may contain links to external sites (e.g., GymMaster signup, our App Store / Google Play listings, social media). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on our website and update the “Last Updated” date at the top of this page. For significant changes, we will notify active members by email.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:

Athletic Evolution
Attn: Privacy Officer
100–180 Kananaskis Way, Canmore, AB · T1W 3C6
Email: Chad@athleticevolution.ca
Phone: (403) 675-8001

To file a complaint with a regulatory authority:

  • Office of the Information and Privacy Commissioner of Alberta: oipc.ab.ca · 1-888-878-4044
  • Office of the Privacy Commissioner of Canada: priv.gc.ca · 1-800-282-1376